Make your campaign a lot more targeted Telemarketing Lists by targeting your video ad to a specific location or specific interests or keywords. 4. Make your video interactive What is your CTA? What do you want the viewer to do after seeing your video? Make your video interactive by using annotations or cards. YouTube recently launched the new windscreens , which make it very easy to place interactive links to your Telemarketing Lists website or other videos at the end of your video. The biggest advantage of cards and the onscreen is that these links also work on mobile devices, in contrast to the 'old' annotations. Creative Media Advertising offers creatives the opportunity to 'go wild' on cool, real Telemarketing Lists life objects, such as an egg, a bird house, a still life or a fountain. The research that I conducted last Telemarketing Lists year together with Marin Meijer's and Niska Eileen for SWOCC, shows that this specific form of advertising is just as effective when consumers see it on social media as when Telemarketing Lists they see such an object in real life. I also like to share some dos and don'ts in this article. Good Creative Telemarketing Lists Media Advertising (CMA) chooses an object that reinforces the message of a campaign, because there is an overlap between the medium and the message that is being communicated. An important disadvantage that could ensure that CMA is used less often in Telemarketing Lists a campaign is the idea that the reach of these types of expressions is often very limited. However, the SWOCC research Telemarketing Lists shows that the public likes to share successful CMA communications with others, which increases the reach of these campaigns. The expressions have more potential to go viral than regular campaigns. The reach that is obtained via social media subsequently Telemarketing Lists appears to have a major effect. A good example of CMA is the Friends of Cancer Patients campaign . To raise awareness about skin cancer, the foundation distributed coffin-shaped towels on the beach. The towel implicitly communicated the message that unprotected sunbathing could kill you. And that in a place where people sunbathe all day long, don't always apply Telemarketing Lists sunscreen properly and don't look for shade often enough.