Douyin has been active since the beginning of 2018, so how should Douyin develop in the future? This article is about Douyin's product analysis report in 2019, let's take a look~ Product name: Douyin short video Product version: 4.3.0 Experience environment: Xiaomi MIX2 MIUI10.2 Experience time: 2019.1.23 1. Market Background 1. Industry background Short video refers to a new video format that is significantly shorter than traditional video, and can be played, shot, edited, and shared and interacted in real time through mobile terminals. The shooting mode of PC-side video websites is the earliest exploration mode of short videos.
With the rapid development of mobile Internet technology, a large number of mobile short video applications such as Kuaishou, Miaopai, and Douyin have emerged, attracting capital attention. At present, the short video market is in a period of rapid development, with fierce competition in vertical fields, a gradually mature business phone number list model, and a gradual slowdown in user growth. According to China Industry Information Network, as of 2018, the number of short video users has reached 353 million, and it is expected to reach 667 million in 2020, and the market capital scale has exceeded 10 billion. 2. Product Background The short video track can be simply divided into tool short videos (short video editing apps such as
Quick Clip, Xiaoying, LIKE, etc.), information short videos (embedded videos of consulting apps such as UC, Toutiao, etc.), and community short videos (Tik Tok, Weishi, Miaopai). Douyin is a typical short video community. Compared with tool short videos and information short videos, community short videos inherently have stronger user stickiness and greater user appeal because of the attributes of social interaction. Satisfied user needs contain greater user emotions. From 2016 to the first half of 2018, we witnessed the rapid growth of community-based short video users. The important background for the outbreak of community-based short videos is the increase of 4G network speed and the rapid popularization of large-screen mobile phones. At present, the top communities include Kuaishou, Douyin, Huoshan