Virtual reality (VR) has been a major topic of popularity in recent years around the world. From VR to the metaverse, people have been searching for how to create a perfect experience in the virtual world. Therefore, the marketing potential of virtual reality is becoming more and more difficult to ignore.

Whether it's using it to view a potential email list new home without ever leaving the couch, or exploring a popular scuba diving spot without a drop of water, the possibilities are endless and exciting.

Virtual reality offers a new and exciting way to present content. Now more than ever, there is a need to differentiate yourself from your competitors and deliver content that excites, inspires and impacts. This is a great opportunity to create differentiation.

With VR content, the storytelling is immersive and the information more impactful. An experiment conducted last year showed that VR drives interaction and empathy more than traditional video. These factors make virtual reality a powerful weapon in a marketer's arsenal.

Yet despite the clear advantages of VR, businesses remain hesitant to dive in. In addition to the question of cost and accessibility, there is a more fundamental question of discoverability: Can VR content be found using a search engine? Is it even possible to optimize virtual reality content for search?