Brief This is related to what we discussed earlier. Video ads longer than 15 seconds have higher abandonment rates than shorter video ads. Job Function Email List People have low attention spans and it is difficult to keep their attention for more than a few seconds. Job Function Email List, Therefore, your video ad should be short, precise, and deliver the desired message in seconds. Highlighting the offer with a copy also plays an important role.

Create killer copy that resonates with your video and sparks interest. Puma has launched a series of short video ads for the new collection. They are all about 6-7 seconds. This is one of them. Related Article: How to Job Function Email List Create Memorable Videos in an Age of Short User Attention7. Create an in-stream video ad In-stream video ads are non-skippable ads placed during video sharing on Facebook. Job Function Email List For someone watching Facebook videos on a smartphone, they might appear for 5 to 15 seconds.

Be careful with them because when an ad interrupts their video, people won't like it. The best practice here is to Job Function Email List place in-stream video ads on longer videos. This way, they are like commercials and won't bother your customers. Job Function Email List An interesting stat from Facebook shows that more than 70% of streaming ad impressions are viewed in full, most of them with sound. 8. Create Video Ads That Don’t Look Like AdsThe most effective ads are those that don't look like ads.