Product/Brand Recognition Marketers use advertising to create and increase brand awareness. Advertising could be television commercials, radio, billboards and outdoor signage, newspaper/magazine print advertising and even sponsorship. These forms of marketing are the hardest to measure. However, if they are done with a specific objective to improve brand awareness and are run over an ongoing period of time, then measurement can be made via market research.

You must take a benchmark measure again - what's the starting point. Then after a period of time measure the research results again and see how recognition has improved. This research is conducted as a comparative test of email list consumer recognition of your brand against other brands. Marketing activities such as advertising, product launches, customer relationship building events and activities, are all difficult to measure, and usually cost considerable amounts to do properly.

However, if you have a specific goal in mind, and you have the ability to capture the measurement data, you can analyse your results and know exactly what works, and what doesn't. Just remember, what do you want to achieve, where are you now, and did your marketing activities get you to the destination goal? Online marketing jobs are on the rise today as internet marketing gains attractiveness as a key advertising and marketing strategy for companies of all sizes. For those who don't know, these jobs are those that involve having a business online.