SEO can help growing startups achieve their business goals. Below we begin to describe: what should be paid attention to when using SEO.
For early stage & growing startups, finding the resources and time to focus on the many different activities that can take their business to the next level is a common challenge across the company. With so many tasks it's easy to feel overwhelmed and unable to decide where to start.
SEO is a thing that is sometimes overlooked when it comes to prioritizing work, but it's often very useful:
Here's an overview of the steps a startup or new business can take, starting with SEO to help them improve their online business and find new audiences.
Setting Your Goals
One of the most important steps in getting started with SEO is aligning it with your broader goals. Setting initial goals for your content to explore how to involve SEO in the process can be very effective.
These goals must be measurable and clear to help you decide on specific ways to achieve them. E.g:
Double the number of visitors in the next quarter
30% increase in blog traffic over next three months
Get 20 new prospects interested in you in the next month
Increase sales by 20% by the end of the year
The next step is to check if the content fits each goal and what it means for SEO.
For example, if your first goal is to double the number of visitors in the next quarter, it’s important to build awareness through different channels to increase traffic back to your website. This can be achieved by creating more targeted content or by optimizing it for search engines.
Once your goals are set, exploring SEO can be a useful help for your business more broadly.
Keyword research can help you uncover new content opportunities while also improving your existing content.
Focusing on the right audience and the right content allows them to understand the content they are more likely to consume. At that point, keyword research can become more useful, giving you content ideas and new opportunities for top positions in searches.
You can start by creating an "ideal list" of keywords you want to target. Chances are this list will contain many popular keywords, which means it may be harder to reach the top of search results as a new opportunity.
The next step is to use a tool to perform actual keyword research and find new opportunities for keyword targeting.
Long-tail keywords may offer more opportunities to show higher values in search results, and you can also perform a manual search yourself to test the first pages of keywords you want to target. This will give you an idea of how SEO can help your target audience and what types of pages rank high in the SERPs.
Keyword research can also be the start of your content plan, allowing your business to rank higher in search results by generating more keyword-focused content in an authentic but strategic way.
Analyzing Your Existing Content
An important next step is to create an overview of your existing content - any blog posts or general copy you've created to create your business. This enables you to spot any content gaps or content that needs to be updated or even deleted.
Content inventory allows you to organize every piece of content that exists on your site. This makes it easier to create content audits for SEO purposes, exploring how your current content can improve.
A content review can be a spreadsheet with all published content and can include:
type of content
Condition of content - evergreen, outdated, reused, off topic, etc.
If you haven't written meta descriptions or set conditions for each content, these can be filled gradually. When you start to organize your SEO strategy, even filling them out later, it can be very useful that they all fit in one spreadsheet.
Check for errors
There are many possible errors that can affect the SEO of your content. That's why it's a good idea to spot and fix any issues, including:
Duplicate content has the potential to eat away at the keywords you're targeting in searches. Duplicate content could be an issue on your own site or any guest posts you submit to other sites for backlinks - make sure they don't look too similar to your original content. We will discuss backlinks in detail later in this post.
Broken images It's easy to display broken images
on your website, especially if you're sharing them from outside sources. That's why it's useful to check your pages for missing images, which can improve the first impression of your content.
404 Error pages
A web page that is no longer valid can affect your site's ranking in search engines, but it can also affect user experience and interaction. If you've recently migrated content or ch