It's the simple principle that humans + machines are better than machines alone. But I think in ppc, there's an added meaning to that premise. Maybe brazil phone number list the equation should be: "Human (account manager in my company) + machine (automation created by google) is better than machine alone."An advertiser's concern isn't just that the machines are taking over our jobs, but it's that the machines are being built by brazil phone number list google, which also collects a large chunk of our advertising dollars. As a former googler, I'm sure google is trying to do
The right thing, but there's nothing wrong with brazil phone number list wanting safeguards and having oversight in place, especially when even googlers can't really explain exactly how their machine learning automations come to an end. The decisions.This is why ppc managers want to be in the equation rather than letting the machines do the ppc themselves. Humans can monitor machine decisions and provide corrections and guidance when those decisions seem suboptimal.Script your ppc process for brazil phone number list better brazil phone number list automation resultsbut adding manual human labor to the mix is counterproductive
To efficiency and economic growth. Automation brazil phone number list would be better. So what account managers should really aim for is to have their own automations to monitor and optimize engine automations. This is the automation overlay.So instead of striving for:man + machinewe must strive to: advertiser-controlled automation + engine-controlled automationbut as excited as marketers are about building their own brazil phone number list automation (thanks to everyone who's downloaded my scripts over the years), the truth is, it doesn't always come naturally. This is where third-party tools can come in handy.They help advertisers control the effects of automations on their accounts.