Mainly based on social products based on unfamiliar friends, geographical location, interests or topics, feed flow and other related Buy email list products as the basis for selection of competing products, select the following competing products:
2. Unfamiliar social industry analysis
2.1 Market size
The unfamiliar social market is huge, and according to iResearch's research, high-end users are more willing to use unfamiliar social apps.
At present, the main profit plans of such social products are: live broadcast (Momo), value-added services (Momo, Weibo), mobile marketing (Momo, Zhihu, Moments, Weibo), mobile games (Momo), Peripheral products (zhihu).
85% of Momo's revenue comes from live streaming, up from 80% in the second quarter.
Tantan is still in the receivable exploration stage, and is currently testing the membership service function in grayscale.
At present, the main known profit methods of Zhihu are: APP screen opening and homepage information flow advertisement, Zhihu reading and book sales, Live, knowledge sharing economy of paid consultation, etc. However, knowledge sharing should be in the promotion stage, and no intermediate fees are charged. .
The circle of friends exists on WeChat, and it is known that the main source of revenue is advertising based on LBS accurate push. It is not ruled out that there will be more profit plans in the future.
Weibo revenue is mainly divided into advertising and non-advertising. The latest financial report shows that advertising revenue accounts for 87%. The advertising forms include APP opening screen, Weibo dynamic information flow advertisement, and promotion revenue sharing from cooperation with Weibo users.
Maimai's road to commercialization: 20% of membership value, advertising (80%) and recruitment, it is said that it has basically achieved breakeven.